3D character of Melek: shaved head, full beard, black headphones, looking up

Product builder based in Marseille. I spent years in growth and go-to-market engineering, so I build the product and the system that sells it.

  • 800K users on Bakchich
  • 7K paying creators
  • $600K sent through Bakchich
  • $300K pre-seed raised
  • €400K paid to 1,500 creators on Clip2Earn
  • 100M views generated on Clip2Earn
  • 12 markets
  • 127 brand campaigns delivered

Two products carry most of my time

Bakchich

Tips and payouts for creators and streamers.

Co-founder and head of product, 2020 to now

I co-founded Bakchich in 2020 and have run product since. The first version was no-code and went live in weeks, which let us test demand before spending on engineering. I then led two rewrites with no downtime and built the admin and analytics tools a 12-person team uses to make decisions.

ba9chich.com
The ba9chich.com home page: the headline "Your talent deserves to be paid" and a field to claim a creator page.
users
800K
paying creators
7K
through the platform
$600K

Clip2Earn

Brands pay creators per thousand views.

Co-founder, since September 2025

I started building Clip2Earn in September 2025. In four months it paid €400K to 1,500 creators across 12 markets and ran 127 brand campaigns. Their videos have generated 100M views. Creator vetting, content review and payouts run on automated jobs, so a campaign does not need me in the loop.

clip2earn.money
The clip2earn.money page for brands: the headline "Run video campaigns. Pay for performance only."
paid out
€400K
creators
1,500
views
100M
2 agents working right nowVisit the Factory

The Lab

Smaller products, open-source tools and experiments. Some are live and some may never ship. Each row says which.

Three ways I can help

Build

You have an idea or a prototype and need it in production. I take it from spec to a deployed product, working alone or with your team.

Grow

You have a product and need customers. I set up tracking, funnels, paid acquisition and outbound, then use cohort data to decide what to keep.

Automate

Your team does the same manual work every week. I turn it into agents and scheduled jobs that run with a human approval step where money or customers are involved.

Freelance missions and longer founder engagements. Remote from Marseille, in French or English.

Book a call

Who I have worked with

Clients, employers and the startup programs that backed my companies.

How I got here

  1. 2016

    Livenow

    Co-founded a digital agency in Tunis and ran the technical side.

  2. 2018

    Sintegra Consulting

    Growth hacker. Grew a community of 200K African developers and closed 50+ B2B clients.

  3. 2020

    Bakchich

    Co-founder and head of product.

  4. 2021

    ArtGuru

    Independent growth and AI automation work for retained clients in France and Tunisia.

  5. 2025

    Clip2Earn

    Co-founder. Product, growth and automation.

  6. Now

    FISSA Agency

    Growth director at a growth agency for SaaS companies and scale-ups.

The stack I work in

Product

  • Next.js
  • React
  • TypeScript
  • Tailwind CSS
  • Prisma
  • MySQL

Agents

  • Claude Code
  • Claude API
  • LiteLLM
  • Langfuse
  • n8n
  • Ollama

Growth

  • Amplitude
  • Meta Ads
  • La Growth Machine
  • Twenty CRM
  • DataForSEO

Infra

  • Vercel
  • Cloudflare
  • Kubernetes
  • GitHub Actions
  • Sentry
  • Grafana

I document what I build

I post about building products with AI agents, mostly on Instagram and LinkedIn. The Software Factory show covers the same work as comedy.

LET'S BUILD

3D character of Melek facing the camera

Tell me what you are building and where it is stuck.